(Seguin) -- Today marks the official opening of Seguin's new HEB store. Customers are invited to shop each new aisle as they celebrate the much anticipated completion of the nearly 100,000 square-foot store and in-house barbecue restaurant. The new store currently edges up to the west side of the old store located at 1368 E. Court St.
The store's celebration officially began Thursday morning during a speak preview ceremony with some of Seguin's VIP's and elected officials.
Addressing the crowd was Seguin Mayor Don Keil. Keil says with the opening of a new store, he can officially scratch the item off the list of things that for years have been requested by the public. He says he commends HEB for hearing the needs of the city and for making a real investment in the community.
"It's a benchmark for our city. It shows that one of the premier grocery suppliers in the country has enough faith in our community to make this kind of an investment. HEB does not make an investment like this just out of the blue. They have to look at a community and make sure that that community is going to prosper and be able to support the investment that they put here. Obviously, HEB thinks Seguin is a great place that is prospering and growing and has the ability to support a facility like this. It's a great thing for the community and like I said 'it's one of those benchmarks that puts us right up there and it shows that we're growing and prospering,'" said Keil.
HEB General Manager Danny Crowson says he is thrilled about the new store which offers customers thousands of unique product selections in a variety of new and expanded departments.
"We got an in-house pharmacy with expanded pick up and drop off counters, immunization and a patient education room. We will have in phase three of construction a drive thru pharmacy. So hang with us, be patient. We hope to have that by May; an expanded seafood department with a wider variety of meal ready solutions, fresh, wild and natural sea food, including live wild caught lobster and made-to-order sushi; a new Healthy Living Department offering the bulk food items, sports nutrition products, energy bar; a beer and wine section -- we're more than doubling the size of its predecessor with a variety of local, national and international labels to choose from; a produce section with expanded organic products, fresh in house juices and a greater assortment of fresh cut, ready to serve fruits and vegetables (and) more meal made simple options to provide dinner for the whole family in less than 30 minutes," said Crowson.
Crowson says the availability of even more new items will no doubt be noticed in its deli, meat, floral and bakery departments.
"An expanded deli featuring more than 100 new items, including fresh cut artisanal chesses; an expanded line of curry items and in house roasted meats; an expanded bakery department with six new artisan breads and self served pastries as well; an updated floral department now offering online ordering and delivery service in addition to the same great service customer you've come to expect from our Floral by Design; a general merchandise department with expanded offerings, specifically in the categories of baby, house ware in the kitchen, health care and Texas Backyard, just to name a few," said Crowson.
Perhaps the most exciting feature is the store's new restaurant, "True Texas Barbeque." Crowson says alongside the tasty barbecue, will be craft beer on tap.
"And last but not least, the all new True Texas Barbecue -- a feature we are thrilled to bring to Seguin. Open from 11 a.m. to 9 p.m., True Texas Barbecue offers customers barbecue by the plate or by the pound. Whether you're shopping for lunch or catering for your Super Bowl Party, we have what you're looking for. Stop by or order to go – savory Texas favorites, like our 14 hour smoked brisket over Texas post oak wood or our smoked ribs ( my favorite), turkey, chicken and sausage. Customers can enjoy barbecue trimming classics, like cream corn, brisket beans, spicy Texas coleslaw or potato salad or dine on bistro sandwiches and salads or Texas sized baked potatoes. Finally, for all you brew heads out there. That's a new word. I just learned that last week. We will be offering 12 Texas craft beers on tap. I envision a lot of guys coming to the grocery store with their wives and checking out right here to go in here and sit down until she's ready to go," said Crowson.
Until crews can begin demolition of the old store, the entrance to the building will be fenced off, providing public access from both a south and north side parking lot. Store hours will continue daily from 6 a.m. to midnight.